Designed by You. A Recent Surge in Customizable Technology.

January 12, 2010

Two weeks ago, I discussed the importance of implementing video into your overall content marketing strategy. I mentioned the Flip Video Mino, one of today’s hottest pocket-sized video cameras. One of the coolest things about the Flip is that the casing design possibilities are endless. Various design options allow you to choose a pattern, upload an image, or create a totally unique look with a pattern generator tool – try it out here!!!

We as a culture have reached a point where even the smallest and sleekest of tech gadgets are becoming mainstream. Customizable design schemes have emerged as one of several ways to improve a company’s competitive positioning. Flip is not the only company who is currently tapping into this innovative approach. Dell has its own Design Studio, where potential customers can choose from over 200 designs that can be applied to a newly purchased laptop.

The market is embracing “personalized” offerings and as a result, several companies like SkinIt, myTego, and Schtickers have come on the scene. These companies offer a variety of options to make iPods, cell phones, laptops, and even gaming consoles representative of their users. You might want to take a look at your company’s recent product and development options and consider whether or not a customizable component could be introduced. Creating competitive advantage can be difficult; however, the customization angle could be right for you! 

eCommerce Manager, Saucony

Kellie is the eCommerce Manager, Saucony at <a href="">Wolverine Worldwide</a>. Previously, she was an Analyst at OpenView.