Developing an EUA Requires Multiple Advisors

Your End User Agreements act as a safety blanket for your company.

Not only do they protect you from issues cropping up, they speak volumes about your company to the users. They’re going to determine what sorts of liberties your users and resellers can take with your software. There is a lot of nuanced information that goes into an end user agreement. So much so, in fact, that it shouldn’t strictly be left to your legal team to figure out and handle.

You need someone who will take ownership of the end user agreement. They should be a go-to resource for any questions. Not only that, but they, along with other advisors, should help during the formation of the initial agreement.

In the end, an EUA should serve to underpin the company strategy. For more on this subject, watch the video from OpenView Labs featuring Jeremy Aber.


Corey was a marketing analyst at OpenView from 2010 until 2011. Currently Corey is the Owner of Prep Obsessed and was previously the Marketing Manager at MarketingProfs.
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