Developing Your Company’s Aspirations, Part 3

A values statement can provide indispensable guidance to your employees and customers.

In this clip, Erica Olsen, vice president of marketing for M3 Planning, explains how a values statement will demonstrate what your organization stands for. And there are plenty of steps to help fashion a values statement that is reflective of your company’s core values.

So, what is a values statement? Essentially, it clarifies what your organization believes in, and is based on. Usually, it’ll be comprised of five to seven developed values that can’t be summed up in one word (or if you’re determined to use a one-word value, add an explanatory sentence or two to it). Your values will likely be very congruent with your personal values and your employees’ values. These are known as shared values. A values statement may intertwine with your mission statement, too, as there is some overlap there.

You need to constantly encourage and enforce your values. If people prescribe to them, reward them. If they don’t, discourage them from continuing in that direction.

This is the third part in a three-part series intended to help develop your company’s many aspirations. Watch the rest of the videos to get a more detailed and comprehensive understanding about reaching your organizational goals.

Contributing Author

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