Disgusting Treats but Great Marketing
March 28, 2010
Kaboodle recently listed the Top 10 Disgusting Treats. From my perspective, they are truly disgusting and unappetizing. The manufacturers of these treats have done something different with their marketing and product development. The candy market is notoriously difficult to get noticed in. One of the treats, Candy Blood Bags, has hit the market at a time when Twilight and vampires in general are the new cool thing.
When you have a competitive product, you need to consider your customers and market. At OpenView Venture Partners, we try to help all of our expansion stage portfolio companies with sales and marketing support, including aiding in analyzing market changes to help continuous change and improvement for their marketing campaigns.