Emotional Design Expert Don Norman Discusses the Topic

In this video, Don Norman, a professor, discusses the concept of emotional design in his book, “Emotional Design: Why We Love (or Hate) Everyday Things.” As customers want more features, more controls are being necessitated. Using the car model, Norman dissects design approaches in cars. He explains the drawbacks of some designs, while backing the design models of others.

The challenge is satisfying the customer by executing on their demands. Simply giving the customer more features will not bring closure to the matter. Those controls must be delivered in a neatly wrapped and accessible package. Anything short of that is a recipe for disaster.

Much can be learned from car design development. It is an art in its own right, but it can be mastered. Knowing what to look for and how to incorporate it into the actual design should be a priority. Then, you will be able to appeal to the emotions, if the product is a quality one.

Contributing Author

You might also like ...
Product-Led Growth
The Definitive Guide: Product Analytics for Product-Led Growth

Achieving true product-led growth takes a winning combination of free parts of your product, virality, paying users, and more. Startups spend years (and thousands of dollars) trying to figure out the right model for viral growth – and many never do. So how do you succeed at PLG. Find out here.

by Enzo Avigo, Ashley Hockney
Product-Led Growth
How an AI sidecar product drove 30% of sign-ups: Eraser's founder on building and growing DiagramGPT

Eraser founder, Shin Kim, shares why his company, Eraser, a whiteboard for engineering teams, built an AI sidecar that ultimately drove 30% of all product sign ups. Learn more here.

by Shin Kim
The Evolution of Miro's User Onboarding: Why Big Investments Didn't Stick, and Smart Iterations Won

Miro’s Kate Syuma shares how the company’s growth team iterated smart to improve the user onboarding journey for their popular collaborative platform.

by Kate Syuma