Examining the Flaws that can Unravel a Product Launch

Whatever the reason is for a failed product launch, it’s painful to watch the company’s product sputter until it eventually crashes.

This can be avoided. In a video for Harvard Business Review, Joan Schneider and Julie Hall of Schneider Associates, coauthors of the HBR article “Why Most Product Launches Fail,” review the flaws that can eventually foil a company’s product launch. Here are a few of problems they often see:

• When a company does experience preliminary success following a launch, they’re unable to keep up with demand.
• The company’s product doesn’t live up to expectations, and as such, receives poor reviews from critics and customers.

Worried that your forthcoming product launch may end up falling victim to one of these issues? Find out more by watching the video featuring Schneider and Hall.