Finding and Building Your Competitive Platform

Knowing where to compete is as important as the product you’ll be competing with.

Competition is almost unavoidable whenever you enter a market. If you’re not in direct competition with multiple companies, there will still be behemoth businesses encroaching into your space and profits. Regardless of the directness of the competition, you’ll need to have the right platform.

You can gain a competitive advantage by competing in ways that your foes can’t duplicate. Iterations allow you to slightly alter the rules of the game with every successive release. And that can very well be a winning company strategy for many.

By experimenting to find the best particular platform for your business to compete on, you can improve your positioning. For more on finding and building your competitive platform, watch the video featuring Aaron Levie.