Finding the Perfect Idea to Rejuvenate Your Business

Many times, a business can find itself up against the wall.

No matter what the circumstances were that led to the rough waters, the business is left to fend for itself. When a company is attempting to stave off elimination and improve its competitive positioning, it will consider any idea that may right the ship. But what are your options? In this video, Nick Thomas, a Forrester consumer product strategy analyst, suggests that there is always a solution waiting to be discovered.

Thomas uses the example of popcorn. Years ago, when the movie theater industry was struggling, it was decided that popcorn would be served in theaters. This minor alteration was so effective that it became the savior of the industry. This out-of-the-box thinking has a special pertinence to the media industry, which has found itself in need of innovation at times.

The idea of popcorn may have been scoffed at by some industry leaders when it was first introduced. Imagine that. Read the full article by Thomas for more information on this topic.