Finding the Right Balance Between Inbound and Outbound Marketing

B2B marketing expert Brian Carroll explains why to achieve pitch perfect harmony with your inbound and outbound marketing you have to be able to think like your customer.

If you think of your marketing efforts as a conversation with your customers, outbound marketing is the time you spend talking, while your inbound marketing functions as listening. Both are important factors, but how do you strike the right balance to facilitate a productive conversation?
Watch as Brian Carroll of MECLABS explains that the key to understanding and getting past the hurdles standing in the way of your marketing efforts is to make sure you’re always working to optimize your customers’ experience.