B2B strategist Brian Carroll walks marketers and salespeople through the best ways to connect with prospects by integrating social media into their B2B lead generation strategy.
B2B marketing strategist Brian Carroll sheds light on 3 things you need to understand before you can even hope to successfully implement marketing automation.
To achieve pitch perfect harmony with your inbound and outbound marketing you have to be able to think like your customer.
B2B marketing expert and best-selling author Brian Carroll breaks down the keys to establishing an effective value proposition and driving more sales.
In Part II of our discussion with Brian Carroll, executive director of Revenue Optimization at MECLABS, Brian shares his tips and recommendations for lead generation, qualification, and nurturing success.
Lead generation expert and best-selling author Brian Carroll sits down with OpenView for Part 1 of an in-depth discussion of successful B2B marketing tactics and strategy.
Brian Carroll, executive director of applied research for MECLABS, shares how to avoid seven common B2B sales and marketing mistakes.