The Role of Social Media in B2B Lead Generation Strategy

B2B strategist Brian Carroll walks marketers and salespeople through the best ways to connect with prospects by integrating social media into their B2B lead generation strategy.

Social media, just like lead generation, is all about building a relationship. Brian Carroll, Executive Director, Revenue Optimization at MECLABS, explains that while many view social media as a megaphone for their content, if you listen to it yourself you’ll be able to learn what issues your customers are facing, allowing you to engage with them in a meaningful way.

Carroll explains that social media should not be viewed as a one-way channel. It allows you to add humanity to your brand while also driving potential customers to your content. Watch the video to learn the ways to leverage your social channels and why it’s important to have a central hub.

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