Get Your Groupon

When you’re hot, you’re hot! If you’ve never heard of the company called Groupon, well now you have! Groupon is a daily deal site that has been getting a lot of press recently, especially after closing a very large round of growth capital of $135M, as well as acquiring the popular mobile app service company Mob.ly. They have an online buzz that has been steadily increasing year after year, and they are in a space that’s becoming more and more enticing to the masses.

One thing most people love is a bargain, and that’s exactly what companies like Groupon gives their members. From discounted spa packages to restaurant discounts, they send you an email daily with their deal of the day for your location. They have raised a total of $173M in venture capital financing, and are planning on using the new growth capital to help propel their global expansion efforts. Some of their competitors like LivingSocial and BuyWithMe have also recently raised some venture funding to help them unleash their full potential. Other designer clothing bargain sites like Gilt Groupe, Rue La La, and Ideeli, have also been seeing a rise in popularity within their similar sector.

The point of my blog is that all of these companies have become successful by luring their customers in by providing some good o’l fashioned bargains to the masses. That doesn’t take a whole lot of effort to sell to folks, and when people like something, well, they tell their friends. Another example of how a strong business model, a great idea, and some growth capital can really help you exceed your goals moving forward.