Are You Ready for Global Expansion? Don’t Be Fooled by These Misconceptions

Global Expansion isn’t only about adopting new markets, it’s about adopting new customers and new ways of thinking.

Too often, companies look at global expansion and simply see a chance to extend their current operations. If you adopt that line of thinking then you may be tempted to decide that all you need to do to succeed is scale your processes and practices, accordingly.
That, Dave Brock, President of Partners in EXCELLENCE explains, is a big mistake.
What you’re actually doing is evolving. You’re jumping into new markets, and you need to adapt accordingly. Your old processes probably won’t work, as you are dealing with new customers who are subtly different from the customers you’re used to. Watch the video to see Brock explain why there are some things you’ll need to address as you begin to expand that you may not be considering.