Have You Made Your 2010 Marketing Resolution?

January 5, 2010

So here we are. Just 5 days into a brand new year and 2 days into the first work week of Q1. After multiple weeks of enjoying numerous holiday festivities, its back to the grind – likely burdened with the commitment to a personal New Year’s Resolution that threatens to break, plus a few extra holiday pounds. So what now?

As you sit at your desk armed with a fresh perspective and hope for a great year to come, it’s time to make your 2010 marketing resolution. Think back to last year’s content marketing strategy, competitive positioning, inbound marketing and influence marketing strategies…What did you do? How did it work out? What could you have done differently?

Now, with an open-mind, brainstorm what it is that you would like to accomplish in 2010. What are your top priorities? How will you accomplish your goals? How will you measure success?

Marketing strategists Max Starkov and Mariana Mechoso Safer, from HeBS, have created “The 2010 Top Ten New Year’s Internet Marketing Strategy Resolutions” – adapted for business focus below:

  1. I know that “Less is More” in a difficult year like 2010 and I will focus my budget on the Internet marketing initiatives that bring the highest ROIs.
  2. I will take advantage of the fact that multi-channel marketing is here and that I can reach my prospects through a variety of ways that complement each other.
  3. I will remember that the Direct Online Channel must always be at the centerpiece of my Internet strategy.
  4. I will plan my budget around ROI-Centric Internet marketing initiatives and furthermore, I will track every dollar spent using sophisticated website analytical and campaign tracking technology.
  5. I will make sure my website is Web 2.0-friendly to increase interaction with visitors.
  6. I will take full advantage of Social Marketing and enhance the social media strategy for my company in 2010.
  7. I will invest in Mobile Marketing this year, as I know that mobile users expect instant access to information as well as an Internet experience that rivals the one via traditional PCs and laptops.
  8. I will invest in online videos for my company’s website and other online channels such as YouTube, Facebook, etc.
  9. I will take full advantage of today’s real-time marketing world we live in.
  10. I will always keep in mind that experience matters when it comes to Internet marketing.

These may not be the right resolutions for you and your company, though I advise you to spend at least a few minutes thinking about a 2010 marketing resolution to set your sights on. 5 days in, but it’s not too late!

eCommerce Manager, Saucony

Kellie is the eCommerce Manager, Saucony at <a href="http://www.wolverineworldwide.com/">Wolverine Worldwide</a>. Previously, she was an Analyst at OpenView.