Helping is the New Selling: Why Drift Did Away with Lead Forms [Podcast]
We expect real-time answers in our personal lives, but when it comes to businesses, getting in touch is often a lengthy and complicated process. Dave Gerhardt, VP of Marketing at Drift, discusses why the company did away with all lead forms to provide better, faster and more personal interactions with prospects and customers.
Prefer to listen on iTunes? Access the episode here.
Spoiler alert: Everything you do must be scalable and repeatable.