How Atlassian Built a Growth Function from the Ground Up [Podcast]

User activation is an important part of any growth function, but many startups fail to focus on this area. Shaun Clowes, former Head of Growth and Model at Atlassian and current Chief Product Officer at MetroMile, was tasked with building the growth function from the ground up for Atlassian’s Jira product. He discusses the primary activation metrics they used and how those metrics shifted as the business scaled. Learn how to define your own activation metrics and how to create an onboarding flow that will keep users coming back to your product in this episode of BUILD.

Prefer to listen on iTunes? Click here.

You might also like ...
Product
How Top B2C Brands Embrace Product Led Growth

We can learn a lot about product led growth through top B2C brands. Find out what you can learn from companies like Venmo, Allbirds, Bumble, Spotify and more!

by Casey Renner
Product
Listen
Behind the Scenes of Pluralsight's Pricing Rebuild [Podcast]

Kyle chatted with the brains behind Pluralsight’s pricing rebuild about what really went on behind the scenes and how they set the rest of the org up for success for future changes.

by Kyle Poyar
Product
SaaS Pricing and Packaging: What to Do When Things Go Wrong (And How to Avoid Disaster)

Nailing your pricing and packaging strategy requires collaboration both internally and with your customers. Find out what you need to know to get it right.

by Amanda Kleha