How Atlassian Built a Growth Function from the Ground Up [Podcast]

User activation is an important part of any growth function, but many startups fail to focus on this area. Shaun Clowes, former Head of Growth and Model at Atlassian and current Chief Product Officer at MetroMile, was tasked with building the growth function from the ground up for Atlassian’s Jira product. He discusses the primary activation metrics they used and how those metrics shifted as the business scaled. Learn how to define your own activation metrics and how to create an onboarding flow that will keep users coming back to your product in this episode of BUILD.

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Ashley Murphy
Ashley Murphy
Senior Director of Growth

Ashley is Senior Director of Growth on OpenView's Expansion team. She helps OpenView’s portfolio companies achieve repeatable scale via marketing, sales and pricing strategy optimization. Most frequently, she partners with the portfolio on projects related to improving lead funnel conversion, customer segmentation, sales process, pricing and demand gen. Prior to joining OpenView, Ashley was the Senior Manager of B2B Strategy & Analytics at Wayfair.com. Her efforts spanned marketing, BDR optimization & funnel analytics to help the B2B business grow by 9x in just a few years. Before Wayfair.com, Ashley worked as a consultant for Simon-Kucher & Partners, the global marketing and strategy consulting firm known as the world leader in pricing.
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