How Companies are Selling an Image to Top Talent

April 6, 2011

If you’re company was able to maneuver its way through the startup recruitment process, you’ve liked established a solidified foundation to build your operation upon.

When you reach the next step – the expansion phase – you will have more access to top-tier talent and be able to offer them more in return. The recruitment process i one that relies heavily on a company’s ability to sell itself to the applicant.

Company culture, policies and compensation are all considered heavily here, and your company should consider itself to be ahead of the competition in all of these areas if it expects to lure talent away from competitors.

As part of scaling a business, you need the sort of employees that can sustain your business growth strategies over time and take your company into the future. For more information on this topic, watch the video from Ning on how a company sells itself to recruiters.