Product

How Do You Define the Minimum Viable Product?

July 27, 2011

What is meant by “Minimum Viable Product” in software development?

“This notion of minimum viable product — a lot of people talk about it, but I find a tremendous amount of confusion about the topic,” says Marty Cagan, a Managing Partner with the Silicon Valley Product Group.

In this short video, Cagan outlines how we define minimum viable product, and most importantly, how we validate this concept with customers.

More videos with Marty Cagan:

Content Strategist

Brendan worked at OpenView from 2011 until 2012, where he was an editor, content manager and marketer. Currently Brendan is the Vice President of Corporate Marketing at <a href="https://www.brainshark.com/">Brainshark</a> where he leads all corporate marketing initiatives related to content, creative, branding, events, press and analyst relations, and customer marketing.