Product

How Slack Leverages Freemium to Add $1M in New Contracts Every 11 Days [Podcast]

Ashley Murphy

October 24, 2018

Slack is known for their unprecedented growth in the SaaS community. They now have over 8 million daily active users! So, how did they do it? Fareed Mosavat, Lifecycle Product Manager, takes you behind the scenes into how Slack leveraged freemium and a bottoms-up approach to achieve this scale.

Ashley Murphy
Ashley Murphy
Senior Director of Growth

Ashley is Senior Director of Growth on OpenView's Expansion team. She helps OpenView’s portfolio companies achieve repeatable scale via marketing, sales and pricing strategy optimization. Most frequently, she partners with the portfolio on projects related to improving lead funnel conversion, customer segmentation, sales process, pricing and demand gen. Prior to joining OpenView, Ashley was the Senior Manager of B2B Strategy & Analytics at Wayfair.com. Her efforts spanned marketing, BDR optimization & funnel analytics to help the B2B business grow by 9x in just a few years. Before Wayfair.com, Ashley worked as a consultant for Simon-Kucher & Partners, the global marketing and strategy consulting firm known as the world leader in pricing.
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