How to Address Legal Issues Surrounding Domain Names

Your domain name says a lot about your company.

A distinct competitive advantage can be procured from a simple domain name. If your domain name is long, unattractive or any other similarly undesirable quality, you are disadvantaged. Rest assured that your competition is striving to position themselves with a catchy domain name, and so should you. But at what cost? And are there legal implications? At the intersection of technology and law, wait certain problems for those that refuse to stay atop of their operation.

From the outset, you need to focus on securing as many domain names as possible relating to your company. And don’t simply concern yourself locally. If you have expansion plans, you need to make sure you’re looking overseas, you will be able to get the necessary domain names.

A myriad of issues can arise when you’re behind with domain naming. Don’t be. Watch the full video from OpenView Labs for more on this topic.