Leveraging Videos with Your Next Product Launch

If you’re looking to introduce a product in the YouTube era, then video can be your new best friend.

After all, if a picture is worth a thousand words, a video should have an even greater value. Rico Andrade and his company, Transvideo Studios, specialize in under-90-minute videos that encapsulate products and integrate seamlessly into a company’s marketing strategy.

The goal, according to Andrade? Get the product out into the marketplace, boost its competitive positioning and generally raise awareness within your customer base. Whether you’re a big or small company, Andrade says, videos can be provide an in-depth, hands-on rundown. For more information about the benefits of using videos during the product management process, watch the video featuring Andrade.