HubSpot’s Journey from MQLs to PQLs [Podcast]
Kieran Flanagan, HubSpot’s VP of Marketing, is no stranger to driving growth through product. In this episode of BUILD, hear how and why the business transitioned from filling a funnel with marketing qualified leads (MQLs) to product qualified leads (PQLs) and how that change positively impacted the billion dollar company.
Prefer to listen on iTunes? Click here.
Blake Bartlett explains the latest to-go-market strategy, how we got here and why the end user is now the most powerful buyer.
Jay Simons shares the story behind Atlassian’s truly epic revenue engine and how they use pricing as a competitive advantage.
As a new sales team starts going through training, we often hear them ask, “Where are our leads?!” And all heads typically turn toward the marketing team.