HubSpot’s Journey from MQLs to PQLs [Podcast]
Kieran Flanagan, HubSpot’s VP of Marketing, is no stranger to driving growth through product. In this episode of BUILD, hear how and why the business transitioned from filling a funnel with marketing qualified leads (MQLs) to product qualified leads (PQLs) and how that change positively impacted the billion dollar company.
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We monitor these closely within our portfolio at OpenView.
We had an incredible roundup of executives from thought-leading companies join us to share their candid points of view on GTM and product strategy, organizational design, optimizing productivity and so much more.