Insights from 350+ SaaS Leaders on Product Led Growth Maturity
The next evolution of software go-to-market is product led growth (PLG). PLG all-stars like Slack, Dropbox and Datadog all leverage PLG to scale their businesses. They forgo spending large sums of money on sales and marketing, but rather utilize their product to acquire, convert and expand customers.
As investors, we know there are varying levels of PLG maturity in the market. In order to give you insight into the current state of PLG, OpenView surveyed more than 350 SaaS leaders to assess their PLG maturity.
Curious to learn more? Check out this link or click below to gain a deeper understanding of how companies are already leveraging PLG strategies and where the greatest outstanding opportunities remain.
Achieving true product-led growth takes a winning combination of free parts of your product, virality, paying users, and more. Startups spend years (and thousands of dollars) trying to figure out the right model for viral growth – and many never do. So how do you succeed at PLG. Find out here.
Eraser founder, Shin Kim, shares why his company, Eraser, a whiteboard for engineering teams, built an AI sidecar that ultimately drove 30% of all product sign ups. Learn more here.
Miro’s Kate Syuma shares how the company’s growth team iterated smart to improve the user onboarding journey for their popular collaborative platform.