Is Being Unique a Paradox in Terms of Business Benefit?

When a startup isn’t performing up to expectations, a common excuse might be that they’re “struggling to differentiate themselves.”

But should that company’s time be better spent elsewhere? Uniqueness has its benefits, to be certain. But uniqueness also has its share of drawbacks. The premimenent consideration when looking at being a unique company should be market segmentation. Sure, you may be able to enhance your operations in a particular market, but you will ultimately lack market coverage.

When you’re scaling a business, this is something to consider. Your business is growing, but you may be confined to a very specific market because your company differentiated itself with great success. Investors constantly preach the importance of having a unique offering. You should understand that this is a double-edged sword when you’re looking for investors.

Yes, there is a tangible benefit to operating a unique company. And yes, this also places additional obstacles in your path. For more information on the paradox of being unique, watch the video featuring Todd Zenger.