Infographic: Are You Ready to Launch a Lead Generation Team?

OpenView’s New Infographic Asks the Tough Questions You Need to Answer to Find Out

Outbound lead generation is a key component of any B2B company’s marketing strategy, helping it to identify highly qualified prospects in target segments and ultimately build the sales funnel.

The problem, however, particularly for expansion-stage companies, is that they fail to appreciate everything it takes to build a successful lead gen team. From defining your revenue expectations and understanding your buyer persona(s) to assembling the right tools, hiring the right people, and managing the team effectively, launching a lead gen team is no small feat.

OpenView’s new infographic outlines everything that this important, but challenging, process entails so that you are in a better position to know if you’re really ready. So what are you waiting for?

Before you get your lead generation team rolling take a minute to view the full infographic or download a printable version below.

View the full infographic below or Download a PDF

launching a outbound lead generation team

 

For more tips and tactics for successful outbound lead generation, try the following resources:

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