Infographic: Are You Ready to Launch a Lead Generation Team?
OpenView’s New Infographic Asks the Tough Questions You Need to Answer to Find Out
Outbound lead generation is a key component of any B2B company’s marketing strategy, helping it to identify highly qualified prospects in target segments and ultimately build the sales funnel.
The problem, however, particularly for expansion-stage companies, is that they fail to appreciate everything it takes to build a successful lead gen team. From defining your revenue expectations and understanding your buyer persona(s) to assembling the right tools, hiring the right people, and managing the team effectively, launching a lead gen team is no small feat.
OpenView’s new infographic outlines everything that this important, but challenging, process entails so that you are in a better position to know if you’re really ready. So what are you waiting for?
Before you get your lead generation team rolling take a minute to view the full infographic or download a printable version below.
View the full infographic below or Download a PDF
For more tips and tactics for successful outbound lead generation, try the following resources:
- Follow My Lead: Secrets to Successful B2B Lead Generation by marketing expert and best-selling author Brian Carroll, Director of Revenue Optimization at MECLABS.
- Lead Generation Compensation: 5 Tips to Get the Price Right by inside sales pioneer Anneke Seley, author of Sales 2.0: Improve Business Results Using Innovative Sales Practices and Technology.
- Is Your Lead Generation Program Out of Whack? by OpenView Labs Managing Director Brian Zimmerman.