Life as a Pricing Pro at SendGrid & InVision [Podcast]

This episode features two pricing professionals from PLG companies for double the insider secrets! Madeline Stein is the Principal Pricing Manager at SendGrid and Ismail Madni is Director, Product Pricing Strategy at InVision. They discussed the ideal time to build a pricing team, the cross-functionality of their roles and where pricing should sit within the org. You’ll also get their takes on which KPIs matter most for determining when it might be time to make a pricing change.

Prefer to listen on iTunes? Listen here.

VP, Market Strategy
OpenView

Kyle helps OpenView’s portfolio companies accelerate top-line growth through segmentation, value proposition, packaging & pricing, customer insights, channel partner programs, new market entry and go-to-market strategy.
You might also like ...
Product Led Growth
Watch
Can Facebook Really Compete with Shopify?

OpenView’s Blake Bartlett talks Shops on the latest episode of PLG 123, our original web series that covers the biggest product led growth news.

by Kristin Hillery
Product Led Growth
The Secret to Success in Product Led Growth—According to HubSpot's Kieran Flanagan

Improving processes, adding more documentation and holding a bunch of training sessions won’t scale a product-led engine—it’s org design that matters.

by Kristin Hillery
PLG 123
Watch
Video: Who Actually Competes with Slack?

There are two races happening in product-led growth today.

by Blake Bartlett