Lola’s Mike Volpe on Pricing to Win in Competitive Markets [Podcast]
Mike Volpe is no stranger to competitive markets. He was part of HubSpot’s founding team, then moved into the world of cybersecurity with Cybereason and is now CEO of Lola.com, a travel management tool. In this episode, he explains the relationship between pricing and brand, his perception of freemium and the importance of looking closely at your happiest customers for growth opportunities.
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Kyle chatted with the brains behind Pluralsight’s pricing rebuild about what really went on behind the scenes and how they set the rest of the org up for success for future changes.
Nailing your pricing and packaging strategy requires collaboration both internally and with your customers. Find out what you need to know to get it right.