Lola’s Mike Volpe on Pricing to Win in Competitive Markets [Podcast]

Mike Volpe is no stranger to competitive markets. He was part of HubSpot’s founding team, then moved into the world of cybersecurity with Cybereason and is now CEO of Lola.com, a travel management tool. In this episode, he explains the relationship between pricing and brand, his perception of freemium and the importance of looking closely at your happiest customers for growth opportunities.

Prefer to listen on iTunes? Click here.

VP, Market Strategy
OpenView

Kyle helps OpenView’s portfolio companies accelerate top-line growth through segmentation, value proposition, packaging & pricing, customer insights, channel partner programs, new market entry and go-to-market strategy.
You might also like ...
Product
The Assessment Every Business Needs to Do ASAP

Unless you’re Amazon, Instacart or Zoom, you need to assess your customers’ engagement with your product. Sam Richard shares the dos and don’ts of customer health scoring.

by Sam Richard
Product
Enterprise Growth Wisdom From IBM’s Zoltan Szalas

The secret to his success? A data-driven approach to growth—and a genuine love for all things data.

by Sam Richard