Lola’s Mike Volpe on Pricing to Win in Competitive Markets [Podcast]
Mike Volpe is no stranger to competitive markets. He was part of HubSpot’s founding team, then moved into the world of cybersecurity with Cybereason and is now CEO of Lola.com, a travel management tool. In this episode, he explains the relationship between pricing and brand, his perception of freemium and the importance of looking closely at your happiest customers for growth opportunities.
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2020 was the year of free. And 2021 is the year of reaping the rewards.
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