Looking For Some Quick Viral Buzz?

Squadhelp may have your answer! The Chicago basedSquadhelp company provides a unique offering aimed at helping startups build a viral following that could be a unique complement to your current influence marketing and content marketing strategy. How does it work?
Contest holders are treated to users competing to build viral marketing campaigns and drive traffic to their website. Each contestant receives a unique traceable URL to promote the contest holder’s site. With this setup, contest holders are able to view real time stats related to the traffic coming into their site as a result of the contest. The traffic driven by each contestant can be independently viewed. Contest holders are able to ascertain the source of the traffic, whether it came from a video site, a social networking site, or another site that is promoting the contest holder’s website.

The intent is to make it a fun game for contestants in that they compete with each other to drive quality traffic to the contest holder’s website. They leverage their own creative techniques to drive traffic (e.g. promoting the site among their network of friends, writing blog articles, running campaigns on Twitter). Much like other crowdsourcing contest models, the contest holder only has to pick one winner at the end of the contest and has the option of receiving a refund should they be disappointed with the results. Squadhelp claims that a $200 contest typically results in over 40,000 total visits to the promoted site.

Management teams looking for an innovative compliment to their existing online marketing strategy should check it out (and post your comments here in regards to your results!)

-KKF

Kobie Fuller
Kobie Fuller
General Partner

Kobie Fuller is a General Partner at Upfront Ventures. Previously he was the Principal at Accel Partners in San Francisco where he helped identify and work with entrepreneurs who were building category-defining companies. He has more than 10 years of experience in funding and building software companies.
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