Making Better Business Decisions Faster at Atlassian [Podcast]
This episode features BUILD superfan, Abde Tambawala, Head of Business Strategy, Operations and Monetization at Atlassian. His team focuses on making better business decisions, faster. He breaks down why even successful companies can benefit from a pricing change, how to create a framework to make data-driven pricing decisions and how their product led growth approach affects their overall strategy. You’ll also hear his perspective on when you should embrace change in the pricing landscape (yes, some things are iterative, but others should stay the same).
Prefer to listen on iTunes? Listen here.
Mike Walsh, CMO at Reflektive, has gone through multiple pricing processes and has developed his own framework for assessing the situation and then developing pricing that is appropriate and effective. Learn more about his 4-step framework here.
What are PQLs and how do you successfully transfer those leads over to your sales team? Learn how you can use (some) lead scoring tools to successfully find the customers that will convert to paying customers.