The Core Competencies of the Product Organization
How can a company test their ideas in a way that’s both fast and cost-effective?
In this video, Marty Cagan, managing director of The Silicon Valley Product Group, reviews the two primary types of prototypes for the product organization —user and live data — and explains how the two are meant to compliment each other during the validated customer learning phase.
Achieving true product-led growth takes a winning combination of free parts of your product, virality, paying users, and more. Startups spend years (and thousands of dollars) trying to figure out the right model for viral growth – and many never do. So how do you succeed at PLG. Find out here.
Eraser founder, Shin Kim, shares why his company, Eraser, a whiteboard for engineering teams, built an AI sidecar that ultimately drove 30% of all product sign ups. Learn more here.
Miro’s Kate Syuma shares how the company’s growth team iterated smart to improve the user onboarding journey for their popular collaborative platform.