The Core Competencies of the Product Organization
How can a company test their ideas in a way that’s both fast and cost-effective?
In this video, Marty Cagan, managing director of The Silicon Valley Product Group, reviews the two primary types of prototypes for the product organization —user and live data — and explains how the two are meant to compliment each other during the validated customer learning phase.
For more from Marty, be sure to check out his previous videos on product ownership and the roles of the product discovery team.
Achieving true product-led growth takes a winning combination of free parts of your product, virality, paying users, and more. Startups spend years (and thousands of dollars) trying to figure out the right model for viral growth – and many never do. So how do you succeed at PLG. Find out here.
Eraser founder, Shin Kim, shares why his company, Eraser, a whiteboard for engineering teams, built an AI sidecar that ultimately drove 30% of all product sign ups. Learn more here.
Miro’s Kate Syuma shares how the company’s growth team iterated smart to improve the user onboarding journey for their popular collaborative platform.