The Core Competencies of the Product Organization

How can a company test their ideas in a way that’s both fast and cost-effective?

In this video, Marty Cagan, managing director of The Silicon Valley Product Group, reviews the two primary types of prototypes for the product organization —user and live data — and explains how the two are meant to compliment each other during the validated customer learning phase.

For more from Marty, be sure to check out his previous videos on product ownership and the roles of the product discovery team.

Contributing Author

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