Marketing

Media Training 101: A Step-by-Step Guide to Acing Your Press Briefings

Sparkpr

October 7, 2015

Speaking to reporters can be daunting, even for CEOs and founders who’ve done it dozens of times. Each interview takes a certain amount of preparation and practice to make sure your messaging is on point for a given reporter’s beat and area of interest.

But, with a little preparation and some practice scenarios, even the most timid among us can become experts are briefing the press.

To get started, take a look at Media Training 101:

Spark Public Relations is a public relations and integrated marketing communications agency headquartered in San Francisco, California, with offices in New York City. The firm focuses on the technology and consumer markets.