Media Training 101: A Step-by-Step Guide to Acing Your Press Briefings

Speaking to reporters can be daunting, even for CEOs and founders who’ve done it dozens of times. Each interview takes a certain amount of preparation and practice to make sure your messaging is on point for a given reporter’s beat and area of interest.

But, with a little preparation and some practice scenarios, even the most timid among us can become experts are briefing the press.

To get started, take a look at Media Training 101:

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Spark Public Relations is a public relations and integrated marketing communications agency headquartered in San Francisco, California, with offices in New York City. The firm focuses on the technology and consumer markets.
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