Media Training 101: A Step-by-Step Guide to Acing Your Press Briefings

Speaking to reporters can be daunting, even for CEOs and founders who’ve done it dozens of times. Each interview takes a certain amount of preparation and practice to make sure your messaging is on point for a given reporter’s beat and area of interest.

But, with a little preparation and some practice scenarios, even the most timid among us can become experts are briefing the press.

To get started, take a look at Media Training 101:

New Call-to-action

Spark Public Relations is a public relations and integrated marketing communications agency headquartered in San Francisco, California, with offices in New York City. The firm focuses on the technology and consumer markets.
You might also like ...
Communications & Branding
The Five Pillars for Building an Effective Community
I get a lot of questions about building a community—specifically, how I did it at OpenView. For context, I joined...
by Casey Renner
Product Marketing the PLG Way: A Collection of Best Practices
If a product launches, but no one’s around to hear it, did it really make a sound?  While product marketing...
by Shannon Curran
Your Guide to Product-Led Marketing
Attention marketers: product-led growth (PLG) isn’t taking your job. Unless you can’t adapt to product-led marketing, that is. Before you can create...
by Kyle Poyar