Mobile Apps Are Selling Like HotCakes

October 21, 2009

Do you have an Iphone? Do you have a BlackBerry? If the answer is yes, then you are obviously into cool technology. How many mobile applications have you bought for your new toy? 10? 20? Well, you are not alone. It’s no surprise that these creative gems are selling like hotcakes. Where did that saying come from? Find out more history on the origin of selling hotcakes by clicking here. I may have to try one of these hotcakes to see what all the hype was about!

Independent developers and entrepreneurs are not the only ones seeing a growing community of mobile applications. They are popping up all over the place. I remember having a conversation with a friend a few months ago after he showed me an app on his phone that contained a flipping coin, as well as other odd features. I’m not sure of which application he had, as there are multiple different options with that feature. I asked him why he bought it, and he said, “It only cost $1”. I grinned at him for a moment, and we moved on to a more enlightening conversation. I’m pretty sure that some people will buy just about anything for $1. There are some applications that are absolutely genius and some that are utterly obnoxious. I suppose it comes with the territory.

One really cool company I’ll touch on is Shazam. I was reading an article on VentureBeat that noted Shazam as having more than 50 million users and they have also raised four rounds of venture capital funding to use for development. Their latest round of venture capital financing was led by Kleiner Perkins’s iFund. The amount was not disclosed. Shazam tells you the name of the song you are listening to by holding your phone next to the speakers. Have you ever been shopping at the grocery store and wondered whose beautiful voice was blaring out of the speakers in aisle 3? Shazam is your answer to that dilemma. Once it recognizes the song, it also gives you the option to buy it immediately. That is a very cool feature for music lovers like me.

There are too many of these applications for me to start listing all my top picks, and since I like to keep my posts brief, here is my closing statement. Mobile Apps are a buzzing business. I’m sure you’ll find a few that will make your life more enjoyable or at least add some convenience to your day. It’s easy to browse options online, or ask friends which applications they like or find amusing. This type of word-of-mouth marketing helps sustain the buzz, and keeps luring more bees to the honey.

article source
digital.venturebeat.com/2009/10/14/song-recognition-application-shazam-gets-boost-from-kleiner-perkins/

Founder

Former Research Associate at OpenView Venture Partners, Glenn Michael is now the Founder of <a href="http://www.keyofgclothing.com/">Key of G Clothing </a> and the Director of Operations of Studio 52.