Invest in Sales Training Now, or Pay for It Later

Brendan Cournoyer

July 21, 2011

Ask most companies about their sales training for new employees and they’ll tell you that they have a program in place.

What they won’t say is that, in all likelihood, that program is underfunded. Trish Bertuzzi, founder and CEO of The Bridge Group Inc., says that companies will spend in the neighborhood of $20,000 hiring some sales professionals. Once they’ve made the hire, however, they stop spending money at a very inopportune juncture.

Sales training is paramount for new salespeople. But in many cases it’s lacking. By taking the time to invest in sales training, you can improve your sales process and employee development. For more on the importance of training your new employees, watch the video from OpenView Labs featuring Bertuzzi.

Content Strategist

Brendan worked at OpenView from 2011 until 2012, where he was an editor, content manager and marketer. Currently Brendan is the Vice President of Corporate Marketing at <a href="https://www.brainshark.com/">Brainshark</a> where he leads all corporate marketing initiatives related to content, creative, branding, events, press and analyst relations, and customer marketing.