New Approaches to Content Marketing

So this is it. We have two days remaining before the kickoff of our Content Marketing Workshop. OpenView’s forums are a fairly unique offering in the world of growth venture capital, seeing as we bring together diverse groups with the aim of creating a unique learning experience. Guests will include: OpenView’s venture capital advisors, OpenView firm members, area experts, and representatives from our current portfolio companies and prospect companies.

Content marketing expert Joe Pulizzi has played an integral role in getting this forum off the ground. In preparation for the workshop, I came across the book “Get Content, Get Customers” – a book that Joe co-authored with Newt Barrett. The focus of the book centers on “Why content marketing is vital to business success in the 21st century.”

The book, in my opinion, is an easy read – full of interesting points that are well supported. I especially liked the piece on the Six Reasons Businesses Are Making the Change to Content Marketing in Chapter 2. It’s fun to read and the ideas really get you thinking about how you can improve your own content marketing efforts.

I’m looking forward to meeting Joe in person and hearing more about his innovative approaches.