OpenView Weekly: 4/28/18
April 28, 2018
OV | Weekly – April 28, 2018
Hi Friend of OpenView,
This week, OpenView’s founder, Scott Maxwell, shares what startups need to do to get funded. Plus, how to find the right VC partner, hidden opportunities in your Google Analytics account, adopting a product led growth strategy, the latest in OpenView funding news and much more.
Enjoy!
Looking for VC funding? You better be able to answer these 3 questions.
“As an institutional Venture Capitalist, I am always looking for a startup that could reach $100 million in revenues and that has the potential to get to $1 billion in revenues. I have an idea in my head for what that could look like. I’m sure other investors have different ideas, but they are likely all variations on the same things. That’s why if you’re looking to impress investors you only need ask yourself the following three questions,” writes OpenView’s founder, Scott Maxwell.
Find out just what those three questions are in Hacker Noon here.
Explore 4 growth opportunities hidden in Google Analytics.
If you’ve spent much time exploring Google Analytics, you’ve probably realized just how overwhelming it can be. There’s so much data. So how do you filter through it all and find actionable insights that will grow your business?
Eric Siu lays out 4 growth opportunities hidden in Google Analytics here.
Build relationships with the right VC partner. Here’s how.
Fundraising is a time consuming endeavor, but turning down calls with VCs seems shortsighted. Instead, you should work to build relationships with VC partners that you know will make you a priority, come highly recommended from your CEO peers and who you could ultimately see yourself building a long-term relationship with.
In this post, learn how to build fruitful relationships with the right VCs while focusing the majority of your time on growing your business. Read the article here.
🎧BUILD Podcast: The Story Behind Cisco’s $3.7B Acquisition of AppDynamics
In 2016, AppDynamics was preparing for an IPO. Less than a month later, Cisco announced they were acquiring the company for $3.7 billion – a day before that IPO was supposed to take place. In the latest episode of BUILD, hear from Joe Sexton, AppDynamics’ former President of World Wide Field Operations, on how the roller coaster ride played out.
Listen to the full episode here.
How to switch from the MQL model to product-qualified leads.
Did you know that 98% of marketing qualified leads don’t result in closed business? It’s not surprising then that so many companies are moving away from the traditional MQL model and towards product-qualified leads and a product led growth strategy.
Ready to get started and accelerate your growth with PQLs? Get the framework here.
Here’s what else we’re reading 📖
- How does your marketing stack up? Take the quiz here.
- Expansion-Stage Growth Hack: Building an Advisor Network
- How SaaS Companies Can Make Diversity and Inclusion a Priority
- Lessons from a Triathlete: Small Startup to Large Enterprise – Which is right for you?
Here’s what else you need to know this week:
How does your company stack up? Take the 2018 SaaS Benchmarks Survey to find out. You’ll receive early access to the results. Take the survey here and view last year’s report here.
💸 This week in funding news: We welcomed GitPrime, the leading provider of software engineering analytics, to the OpenView portfolio. You can learn about their $10.5M Series A here.
Logz.io is hiring an Enterprise Account Executive. You can learn more about the position and apply here. View all open positions across our portfolio here.
That’s it for now. See you back here next week! In the meantime, say 👋on Twitter, LinkedIn and Facebook.
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