Playstation Move Ready to Slash Wii – LA Ad Firm Releases Viral Depiction

Kobie Fuller

September 17, 2010

Its less than one day away! Finally, a competitive positioning response to Nintendo’s Wii is on its way from Sony. Sony management teams have decided to release a new peripheral branded Move that directly targets Nintendo’s market segment of motion based gaming.

The online community is already buzzing about the new technology from Sony, with LA Ad firm Wolfbreeder independently releasing a viral video depicting a man slashing Nintendo’s digital Mii avatar in half with the new Move controller. Will this new device reinvigorate the console industry and the Sony Playstation? Only time will tell. It’s a good sign when you have developed such a powerful brand that independent content creators spend the time to virally distribute and digitally depict you slaying the competition. Good stuff!

-KKF

General Partner

<strong>Kobie Fuller</strong> is a General Partner at <a href="https://upfront.com/">Upfront Ventures</a>. Previously he was the Principal at Accel Partners in San Francisco where he helped identify and work with entrepreneurs who were building category-defining companies. He has more than 10 years of experience in funding and building software companies.