Product Led Growth Maturity Calculator
There is no doubt about it, product led growth (PLG) is transforming the world of SaaS. Here at OpenView we evaluate thousands of software companies every year. We recognize there are varying levels of maturity in adopting PLG strategies. Some businesses have adopted product led growth since their inception. Others are just beginning to take a product led approach to growth by de-laboring their sales process, creating product qualified leads, investing in a delightful user experience and so much more.
Unsure where you are on your PLG journey?
In just 5 to 10 minutes, we’ll gather a snapshot of your current PLG strategy and rate your maturity. Based on your score, we’ll provide recommendations on how you can further orient your company around PLG in order to increase acquisition, conversion and expansion. As we collect more data, we’ll benchmark your PLG sophistication against similar companies to give you a robust understanding of where you’re excelling and where you have room to improve.
Individual responses will remain anonymous.
OpenView’s Blake Bartlett talks Shops on the latest episode of PLG 123, our original web series that covers the biggest product led growth news.
Improving processes, adding more documentation and holding a bunch of training sessions won’t scale a product-led engine—it’s org design that matters.
There are two races happening in product-led growth today.