Product Led Growth Maturity Calculator

There is no doubt about it, product led growth (PLG) is transforming the world of SaaS. Here at OpenView we evaluate thousands of software companies every year. We recognize there are varying levels of maturity in adopting PLG strategies. Some businesses have adopted product led growth since their inception. Others are just beginning to take a product led approach to growth by de-laboring their sales process, creating product qualified leads, investing in a delightful user experience and so much more.

Unsure where you are on your PLG journey?

In just 5 to 10 minutes, we’ll gather a snapshot of your current PLG strategy and rate your maturity. Based on your score, we’ll provide recommendations on how you can further orient your company around PLG in order to increase acquisition, conversion and expansion. As we collect more data, we’ll benchmark your PLG sophistication against similar companies to give you a robust understanding of where you’re excelling and where you have room to improve.

Individual responses will remain anonymous.

Senior Director of Growth

Ashley is Senior Director of Growth on OpenView's Expansion team. She helps OpenView’s portfolio companies achieve repeatable scale via marketing, sales and pricing strategy optimization. Most frequently, she partners with the portfolio on projects related to improving lead funnel conversion, customer segmentation, sales process, pricing and demand gen. Prior to joining OpenView, Ashley was the Senior Manager of B2B Strategy & Analytics at Wayfair.com. Her efforts spanned marketing, BDR optimization & funnel analytics to help the B2B business grow by 9x in just a few years. Before Wayfair.com, Ashley worked as a consultant for Simon-Kucher & Partners, the global marketing and strategy consulting firm known as the world leader in pricing.
You might also like ...
Product Led Growth
Watch
Can Facebook Really Compete with Shopify?

OpenView’s Blake Bartlett talks Shops on the latest episode of PLG 123, our original web series that covers the biggest product led growth news.

by Kristin Hillery
Product Led Growth
The Secret to Success in Product Led Growth—According to HubSpot's Kieran Flanagan

Improving processes, adding more documentation and holding a bunch of training sessions won’t scale a product-led engine—it’s org design that matters.

by Kristin Hillery
PLG 123
Watch
Video: Who Actually Competes with Slack?

There are two races happening in product-led growth today.

by Blake Bartlett