Recruitment Marketing Report Card [Infographic]

To proactively attract and engage today’s consumer-minded candidates, modern recruiting organizations of all sizes are adopting best-practice marketing principles and adding recruitment marketing skills to their teams to give their strategies an edge. SmashFly decided to take a deeper look into recruitment marketing adoption, so we started with the 2015 Fortune 500.

SmashFly analyzed the career websites of the 2015 Fortune 500 to understand their use of 13 recruitment marketing practices, including mobile-friendly candidate experience, job messaging by family and initiative, talent network, social careers channels and more.

This original research provides a view into which best-practice marketing principles are currently being used by the largest recruiting organizations, which best practices are emerging and which best practices are largely untapped. See how your strategy compares — and which practices you should invest in to better compete and even gain an edge.

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The Takeaways

The 2015 Fortune 500 earned a “C” average in their use of Recruitment Marketing. Their overall grade was “good” but could be further improved by:

  • Offering targeted messaging for candidate personas on their career site,
  • Increasing their adoption of mobile and social recruiting practices, and
  • Adding a talent network form to capture leads before they are ready to apply.

We highlight the other biggest takeaways from our 2015 Fortune 500 Recruitment Marketing Report Card in this new infographic.

Recruitment Marketing Report Card for the 2015 Fortune 500

Lori Sylvia
Lori Sylvia
Chief Marketing Officer

Lori is responsible for leading SmashFly’s SmashFly global marketing and bringing best-practice marketing principles to the recruiting process. With 20 years in high-tech marketing, communications and strategy, she brings deep experience in creating demand for new product categories and growing startups into category leaders. Previously, Lori was Red Bend Software’s EVP of Marketing where she helped grow the company into the leader in mobile software management deployed in 2 billion smartphones. Prior to Red Bend, Lori ran marketing for General Dynamics’ $3 billion IT services division, and served in various senior marketing roles at venture-backed startups including Indus River Networks, which was acquired by Enterasys Networks in 2001.
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