Why Freemium Isn’t For Everyone

The fact of the matter is, freemium will only work for you if your product lends itself to a very specific set of circumstances.

If it sounds too good to be true, well, it just might be. Even if you know similar companies are offering a freemium model for their SaaS service with spectacular results, you still obviously can’t just roll out your own model and expect the same.

Requirements for Freemium

Dan Rodrigues, CEO of Kareo, explains why the model isn’t for everyone and what shares his experiences with what you have, baseline, in order to have a hope for success. Essentially, your product needs to speak for itself in order to work as a freemium product, says Rodrigues. The more work required, in any realm of delivery or usage, the less likely it is to be a success. Watch the video for more insights.

More Advice from Dan

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Photo by: Tommy Clark