culture add vs culture fit

Retention: How Lessonly Built an Insanely Loyal User Base [Podcast]

While most startups are laser focused on customer acquisition in the beginning, customer retention should always be top of mind. Mackey Craven, Partner at OpenView, explains what “good” retention looks like and how to measure it. Later on we hear from Lessonly’s CEO & COO about how they built (and retained) a loyal user base.

 

 

Prefer to listen on iTunes? Click here.

Kyle Poyar
Kyle Poyar
VP, Market Strategy
OpenView

Kyle helps OpenView’s portfolio companies accelerate top-line growth through segmentation, value proposition, packaging & pricing, customer insights, channel partner programs, new market entry and go-to-market strategy.
You might also like ...
Product
4 Steps to Managing Scrum Meetings More Effectively
Four ways to help make your Scrum Meetings more effective (and, yes, more fun). To many who are new to...
by Tien Anh Nguyen
HR & Leadership
Without Strong Relationships, You'll Never Get Buy-In for Your Ideas

In a perfect world, people make rational decisions and the best idea always wins. But as we all know, things don’t always work out this way.

by Alisa Cohn