Retention: How Lessonly Built an Insanely Loyal User Base [Podcast]
While most startups are laser focused on customer acquisition in the beginning, customer retention should always be top of mind. Mackey Craven, Partner at OpenView, explains what “good” retention looks like and how to measure it. Later on we hear from Lessonly’s CEO & COO about how they built (and retained) a loyal user base.
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In a perfect world, people make rational decisions and the best idea always wins. But as we all know, things don’t always work out this way.