culture add vs culture fit

Retention: How Lessonly Built an Insanely Loyal User Base [Podcast]

While most startups are laser focused on customer acquisition in the beginning, customer retention should always be top of mind. Mackey Craven, Partner at OpenView, explains what “good” retention looks like and how to measure it. Later on we hear from Lessonly’s CEO & COO about how they built (and retained) a loyal user base.

 

 

Prefer to listen on iTunes? Click here.

Kyle Poyar
Kyle Poyar
Partner at OpenView

Kyle helps OpenView’s portfolio companies accelerate top-line growth through segmentation, value proposition, packaging & pricing, customer insights, channel partner programs, new market entry and go-to-market strategy.
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