Reviewing the Product Discovery Team and Its Roles
What is a product discovery team?
In simple terms, it’s the group responsible for identifying the minimum viable product that a company can roll out. In this short video, Marty Cagan, Managing Director with The Silicon Valley Product Group (SVPG), highlights the three primary roles of a high-functioning product discovery team and explains the responsibilities of each.
For more from Marty, be sure to check out his previous video where he defines product ownership for early and expansion stage organizations.
On the last episode of the season, Tope Awotona, Founder & CEO of Calendly, shares his take on product led growth and what finally convinced him the was the right business to build.
This episode features Vlad Magdalin, Co-founder & CEO of Webflow, a business that took four tries to get off the ground. Find out how they think about creating a product that’s applicable to as many people as possible and why adding incremental value is more important than shipping a perfect product.
Many tools have emerged to help PMs do their jobs more effectively. These make up the product stack, composed of more than a dozen categories. But what is the actual function of each category? Here, we drill down.