Reviewing the Product Discovery Team and Its Roles

June 4, 2011

What is a product discovery team?

In simple terms, it’s the group responsible for identifying the minimum viable product that a company can roll out. In this short video, Marty Cagan, Managing Director with The Silicon Valley Product Group (SVPG), highlights the three primary roles of a high-functioning product discovery team and explains the responsibilities of each.

For more from Marty, be sure to check out his previous video where he defines product ownership for early and expansion stage organizations.