SingleGrain’s Eric Siu on Growth Hacking in the Era of Product Led SaaS [Podcast]
SingleGrain’s CEO, Eric Siu, is no stranger to the term “growth hacking.” His performance marketing agency has helped scale high growth companies like UBER and Amazon. In this episode of BUILD find out how a product first mentality impacts growth marketing and how to increase brand awareness while staying cost efficient. For even more content, be sure to subscribe to our newsletter at openviewpartners.com/newsletter.
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Improving processes, adding more documentation and holding a bunch of training sessions won’t scale a product-led engine—it’s org design that matters.