Social Networking In Moderation

When it comes to using social networking sites like Facebook and Twitter for promoting your business, it is essential to remember that no one wants to feel like they are being flooded by your posts. If you’re going to use this influence marketing to help spread the word, you don’t want people to start talking about how often you toot your own horn. That is one aspect of using some positive business growth strategies in a way that will reflect negative energy upon your reputation.

Because of its ease of use, many management teams have become so connected to using Twitter and Facebook for their promotion that they have abandoned other basic methods of business marketing. These networks are good to post content on, but don’t forget the basics!

Don’t spam your friends or followers. These sites are intended to be social, and not too pitchy when it comes to business. Be personal, and show a little personality in anything you post. This way when you mention any news or accomplishments with your business, people will be more inclined to check out your new buzzworthy notes. Many management teams post anything and everything to do with their business far too often. Most of the time, these are stale posts that eventually will draw interest away from you. I know many people that have un-followed or blocked certain contacts, because too much of their content was being put out that in a sales pitch format.

I hope you find this advice useful and informative. Maybe I’ve shed some light on something that you never realized. Maybe you are already aware of these points. Either way, I thought I’d share some thoughts on the matter.

Glenn Michael
Glenn Michael

Former Research Associate at OpenView Venture Partners, Glenn Michael is now the Founder of Key of G Clothing and the Director of Operations of Studio 52.
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