Why Software Companies Need to Adopt a Services Mindset

Marty Abbott and Mike Fisher

December 9, 2013

Think your software company’s only responsibility is to build a product and sell it to the end user? Think again.

As more technology businesses begin to adopt a software-as-a-service (SaaS) model, AKF Partners co-founders Marty Abbott and Mike Fisher say those companies must also undergo a significant product mindset shift.

As Fisher explains in the video below, the best software companies are no longer selling just a product to their customers — they’re also selling a service. So, rather than viewing your business as a manufacturer of that product, Fisher says you need to begin adopting a services mindset that, in many ways, mimics the commitment of a municipal utility. After all, an electric utility’s customers don’t just expect it to produce electricity, Fisher says. They also expect that electricity to be delivered in a fast and reliable manner.

More from AKF Partners

Learn how today’s innovative tech companies are harnessing The Power of Customer Misbehavior, encouraging users to push their products to their limits — and how that can actually help ensure you are structured to scale.

http://youtu.be/w4twalWnfUg

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Photo by : Kristina Alexanderson

Co-Founders

Marty and Mike are both co-founders and managing partners at <a href="http://akfpartners.com/">AKF Partners</a>. Their main focus is on helping companies scale their technology and product platforms, and help companies align their technology strategies to achieve their objectives and goals.