Start-up Lessons from the Superbowl
February 8, 2010
I can’t help but point out that the Colts were supposed to win the Superbowl, just as
How did the Saints win?
– They played to win. They came with the passion, drive, and enthusiasm to win. They would not have won without this, as they were competing with a GREAT team.
– They came to play. They had a good gameplan and very solid execution from all of their teams; offense, defense, and special teams.
– They took some calculated risks. They tried for a 4th down touchdown instead of going for the field goal. They did not get the touchdown, but they did get a three-and-out from the Colts and then got the field goal. They also started the second half with a really unexpected and successful on-side kick. They were not going to win without taking the risks, so they took some risks.
– They had some luck. They had several plays that went in their direction, including their successful on-side kick and an interception late in the game that they returned for a touchdown.
I am reminded every day that good strategy and execution from good teams can win many markets away from the Goliaths during the expansion stage, and the Superbowl is another great reminder…