Still Think Podcasting is for the Birds?
December 2, 2010
I hear you, really I do. I was in your shoes no more than 5 months ago. I never really listened to podcasts; I never saw the value in creating them. So, let’s talk VALUE:
We recorded 3 podcasts with Brad Feld, the managing director of Foundry Group. These 3 podcasts have been heard over 400 times. That is 400 impressions for our brand and 400 hits to our newly launched website. Podcasts are a great tool for driving website traffic!
This podcast cost us NOTHING to produce and was promoted using earned media. On top of all that, we were able to spend some time discussing company development with Brad, a great experience!
Click below to listen to the podcasts we recorded with Brad:
Company Development
Company Culture
Importance of Mentors
We have to remember that we all consume content in different ways…just because you prefer video or written content doesn’t mean podcasting will not provide any value for your brand.