Switching it up

January 28, 2010

As a member of OpenView’s outbound research program I’ve spent the last 14 months working closely with 2 others as a team of 3.

What we have recently found is that sometimes a process needs to be reworked, remolded and reimplemented. In our efforts of searching for the next expansion stage company looking for investors I have learned a tremendous amount. But through our process I have also learned in order to be effective and ahead of the competition it is necessary to make sure our process is up to date.

The team has spent a significant amount of time lately digging through old training models and instructions in an effort to relearn what may have been lost over the course of time since training. Personally I also want to try and kick any bad habits that I’ve fallen prey to in my work. Finally, what is obvious to me is the team has grown smarter and are able to adapt better through our experience, for us to not update the training materials for the next person would be a mistake.

Whether your responsibilities include lead generation services, business growth strategies, or general sales it is wise to take a step back from your process every now and again figure out what’s been working and what hasn’t been working. Spend some time going over old training materials to pick out specific best practices that you may have forgotten and forget some of the bad habits you may have picked up.

GM

Peter Zotto is the GM at <a href="http://www.priceintelligently.com">Price Intelligently</a>. Previously he was an analyst at OpenView where he helped to identify qualified investment opportunities.