Teens Don’t Think Our Blogs are Cool :(

February 4, 2010

A recent Pew study found that teens are abandoning blogs for social networks. They also found that teens don’t use twitter. This jibes with my experience with my teens, who are using Facebook and SMS mostly at this point and don’t even seem to know what twitter is and don’t seem to care about blogging. If the target audience for your expansion stage company is teens, you clearly need to figure out how to develop your lead generation system toward the social sites, probably using a content management marketing program. Interesting study…

Founder & Partner

As the founder of OpenView, Scott focuses on distinctive business models and products that uniquely address a meaningful market pain point. This includes a broad interest in application and infrastructure companies, and businesses that are addressing the next generation of technology, including SaaS, cloud computing, mobile platforms, storage, networking, IT tools, and development tools.