The Best Ways to Create a More Innovative Business

March 13, 2012

Innovation is often attributed to be the key to success.

And if it’s not, it certainly is a catalyst. That’s not to say that innovation is available at the push of a button. Companies often struggle to break the mold once they’re off the ground. Sure, a startup can be founded on a novel idea, but what happens after that? Jen Groover, serial entrepreneur, shares some ways businesses can make themselves more innovative in this short video.

Groover believes that there’s nothing wrong with borrowing inspiration from other industries. When you spot something working in another market, don’t be afraid to see if it can be applied at your company. For more ways to increase company-wide innovation, watch the video featuring Groover.

Related content from OpenView:

Read this post from OpenView’s Scott Maxwell to see what innovation means to him. After that, check out this post to figure out how to start your own business culture fueled by innovation.